Decades of experience is a click away.
MARLO FOGELMAN
Marlo has dedicated her career to strategic integrated marketing at the highest level, always driven to deliver ROI based on her clients’ business objectives.
Over the course of nearly 20 years running the integrated agency marlo marketing, Marlo helped elevate and evolve some of the most iconic lifestyle brands in the country, offering a singular ability to deliver tactic-agnostic and holistic marketing solutions to exceed business goals. The ability to organically offer outsourced marketing support as an extension of internal client teams led to the creation of a dedicated offshoot of her long-running agency focused solely on outsourced marketing.
The Outsourced Senior Living Marketing (OSLM) division of marlo marketing was formalized post-pandemic because of the unmet need for lifestyle brands seeking a partner with the unique ability to evaluate, ideate, and execute complex and layered marketing strategies internally and externally that facilitate growth, foster ambassadorship, and ultimately drive sales. Time and again clients with and without C-suite support have shared their challenges with disparate and fragmented marketing cobbled together that typically requires too much management and doesn’t deliver desired results. This challenge has only become more acute with increased stress on talent, supply, and consumer demand. OSLM was created to address the dire need for a cost-effective way for companies to outsource while still getting the benefits of an internal team.
YANA BUSHOY
Yana has a digital- and data-first approach to marketing through which her team evaluates, establishes, and executes soup-to-nuts marketing solutions for any point of a brand’s life cycle while spanning all touchpoints.
Yana transitioned to the agency world in 2016, bringing with her critical in-house experience as Director of Marketing for 5 Napkin Burger during its rapid national expansion. Having worn every hat imaginable throughout her rise from intern while earning her degree at Cornell’s School of Hospitality Administration to third corporate employee to eventual marketing lead, she understands the client-side pain points that all operators face with their marketing: either spend a lot of money on building a team in-house with a high-priced CMO or hire agencies and try to manage messaging and workflow.
Today, Yana works with a variety of clients in the senior living space to maximize efficiency, develop unique and engaging programming, and ultimately drive valuable leads. Her team’s work at the Outsourced Senior Living Marketing (OSLM) division of marlo marketing takes an inclusive approach to every vehicle that will drive success for the brand. From independent senior living centers to multi-unit communities with an entirely different set of needs, Yana and her team offer a customized approach to every brand whether it be go-to market viability, strategic planning, lead generation, occupancy optimization or long-term market sustainability.
BRIAN CHARRON
As leader of the creative team, Brian oversees initiatives driven by all aspects of branding. From logos and websites to sales collateral and advertising, Brian ensures that the creative strategy and messaging we do on our clients’ behalf is consistent, effective and appropriate — and that it looks great, too.
Throughout his 20+ year career as a designer and creative director, Brian has created full-scale branding, marketing and advertising campaigns for a variety of clients in the healthcare, senior living and real estate industries. Having worked closely with well-known hospitals and rehabilitation centers, he brings to the Outsourced Senior Living Marketing (OSLM) division of marlo marketing a deep understanding of how to develop branded materials that appeal to and are respectful of this unique audience. His ability to identify, develop and execute a creative approach — as well as his keen eye for art direction and storytelling — means that clients can trust that their organization’s visual presence is in good hands. Brian’s award-winning work has also been recognized in national design publications and magazines.